att.net is the front page of the internet for subscribers to AT&T home and digital services. Our proposed redesign offers a calming respite and focuses on serving tailored content.
The homepage begins with a simple, conversational welcome moment which includes three bits of information most relevant to the user at the time. This introduction is followed by top stories, a video playlist, news feed, trending stories, and a social media feed. As users interact with the page, they are able to express preferences for types of content and sources, which continually personalizes the stories surfaced in each module.
The site also includes article pages, a media section that reflects users' television packages, and an account area that allows users to manage their AT&T services.
Made at Huge in 2016 in collaboration with creative director Sevan Darakjian and product designer Mitchell Hart.